Yeongyang Chili H.O.T Festival

About this event

The Yeongyang Chili H.O.T Festival is the largest single-item direct trade event held at Seoul Plaza. It is a representative festival that directly promotes the excellence and brand value of Yeongyang chili peppers to consumers in the metropolitan area. This event aims to provide visitors with plenty of things to see and enjoy by organically combining regional culture, experience, exhibition, and sales content, and to provide a venue for urban-rural coexistence and harmony where producers and consumers communicate directly. Furthermore, by directly introducing fresh and safe agricultural specialties to large city consumers through the festival, it will increase consumer trust in Yeongyang chili peppers and contribute to the substantial income increase of participating farms through the expansion of direct trade channels and the promotion of agricultural product consumption. 1. Main Program - Opening Ceremony - Special Live Broadcast (6 O'Clock My Hometown) - K-Yeongyang Chili Vivid Live Show - Cultural Arts Performances (Yeongyang Won-noleum Performance / Youth Squad / Housewife Band) 2. Side Programs - Promotion and Exhibition Hall - Eumsik Dimibang / Sales and Experience Booths - Traditional Folk Games, Marketplace Experiences, etc. 3. Consumer Participation Program - K-Yeongyang Chili Challenge (Making chili paste, eating spicy chilies, Housewife Iron Man Triathlon Challenge) - Promotional Ambassador Parade / Mission Games (Beat the Ambassadors!) - Receipt Event / Reward Event - Pick-up Event - Chili Pot Giveaway Event - Photo Zones, etc.

Location

Jung-gu Seoul Plaza

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