Buk-gu Cultural Center Present Performance
Buk-gu·Auditorium, Busan Buk-gu Culture and Arts Center

Free · Buk-gu In front of the Yeongildae Maritime Pavilion, Pohang
The Pohang Chicken and Beer Festival is a summer festival held around the Yeongildae Sea Pavilion, a representative tourism resource of Pohang. This festival is promoted for the purpose of revitalizing the local economy and attracting tourists, and is operated as a participatory cultural festival where all age groups can participate together. The festival takes place over two days from August 21 to 22, 2026, and operates various content including a commemorative ceremony, invited performances, citizen participatory performances, EDM parties, singing competitions, and experience programs. In the venue, zones for selling chicken and beer are established alongside water experience zones, art experience zones, and event zones, providing stay-type tourism content linked with food, performances, experiences, and marine tourism. Furthermore, participatory programs like 'Chimaek Star K', 'Chicken and Beer King Selection Contest', and 'Receipt Lucky Draw' are operated to expand on-site participation. The festival aims to promote night tourism at Yeongildae through night performances and EDM programs, and to strengthen the city's tourism competitiveness and brand value by expanding Pohang's summer tourism content. Through this, it is promoted as a festival that nurtures Pohang's representative summer tourism festival and contributes to the revitalization of local commercial areas and the tourism industry. 1. Main Programs: Chimaek-on (Performance), Chimaek Star K (Song Contest), Pohang Chicken and Beer King Selection Contest, Recreation with Citizens, Celebration Performance, Pohang Chimaek EDM Party 2. Sub-programs: Water balloon throwing zone, Making experience zone (Eco-bags, badge making, etc.), Receipt lucky draw, Food trucks (Food zone), Flea market, etc. 3. Consumer Participation Programs: Chimaek-on (Performance), Chimaek Star K (Song Contest), Pohang Chicken and Beer King Selection Contest, Recreation with Citizens 4. Other Food: Chicken, beer food trucks, flea market operation
Buk-gu In front of the Yeongildae Maritime Pavilion, Pohang
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