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Yeongyang Chili Pepper H.O.T Festival

Name: Yeongyang Chili Pepper H.O.T Festival
Start: 2026-08-27
End: 2026-08-29
Location: Seoul Plaza

Free · Jung-gu Seoul Plaza

Dates: Aug 27 ~ Aug 29
Hours: 09:00~19:00
Venue: Seoul Plaza
Area: Seoul Jung-gu
Price: Free
Organiser: Yeongyang-gun
Enquiries: 영양군 054-680-6381

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About this event

The Yeongyang Chili Pepper H.O.T Festival is the largest single-item direct sales event held at Seoul Plaza. It serves as a flagship festival to directly showcase the excellence and brand value of Yeongyang chili peppers to consumers in the Seoul metropolitan area. By combining regional culture, interactive experiences, exhibitions, and sales, the festival offers rich sights and activities while creating a platform for urban-rural harmony and direct communication between producers and consumers. By delivering fresh, safe agricultural products directly to big-city consumers, it enhances trust in Yeongyang chili peppers, expands direct distribution channels, and boosts consumption to help increase local farming household incomes. 1. Main Program - Opening ceremony - TV special live broadcast (KBS 6 O'Clock My Hometown) - K-Yeongyang Chili Live Show - Cultural and artistic performances (Yeongyang Won-noleum performance / Youth Troupe / Housewife Band) 2. Side Programs - Promotional & exhibition hall - Eumsik Dimibang (historical cookbook recipes) / Sales & experience booths - Traditional folk games, traditional marketplace experiences, etc. 3. Consumer Participation Programs - K-Yeongyang Chili Challenge (Making chili paste, eating spicy chili peppers, Housewife Triathlon Challenge) - Promotional ambassadors parade / Mission game (Beat the Ambassadors!) - Receipt events / Reward events - 'Jub-jub' (Pick-up) eco/cleanup event - Chili pot giveaway event - Photo zones, etc.

Location

Jung-gu Seoul Plaza

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