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Yesan Market Samguk Festival

Name: Yesan Market Samguk Festival
Start: 2026-10-22
End: 2026-10-25
Location: Yesan Permanent Market area

Free · Yesan-gun Yesan Permanent Market area

Dates: Oct 22 ~ Oct 25
Hours: 10:00~20:00
Venue: Yesan Permanent Market area
Area: Chungcheongnam-do Yesan-gun
Price: Free
Organiser: Yesan-gun Yesan-gun Development Committee
Enquiries: 예산군 041-332-4317

Directions

About this event

This year is a special celebration marking the 10th anniversary of the Yesan Market Samguk Festival and the 100th anniversary of Yesan Market. The festival delivers the lives and stories of residents woven into gukbap (rice soup), guksu (noodles), and gukhwa (chrysanthemums), alongside a message of endless hope as Yesan Market opens its next century. Records of the past 10 years and the wishes of citizens will be packed into a 'Samguk' box of hope with vitality and stability. The theme of an 'Endless Story' will unfold across four themes: expansion of value, space, participation, and time. Under the slogan "Yesan Market! Our Story Continues," it will heighten the festive atmosphere throughout the region and present a local festival brand in collaboration with young local creators and youth organizations. The festival will focus on core programs selected from a top-10 bucket list to enjoy at the Yesan Market Samguk Festival, promoting local food culture enhanced by Samguk contents. 1. Main Programs: Core programs selected from 10 top contents to experience step-by-step at the Samguk Festival 2. Local Food Programs: Resident-participatory food events with three themes (Samguk, 8 Flavors, Local) 3. Immersive Theater: Glocal immersive theater representing Yesan Market 4. Main Stage Performances: Daily themed main stage performances by color 5. Yesan Dance Festival: A dance competition where dancers from across the nation compete 6. Exhibitions: Chrysanthemum displays and photo zones 7. Promotion and Food Stand Operations

Location

Yesan-gun Yesan Permanent Market area

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